In this interview, we’ll talk about:
Jan and his space, The Association Place
How to attract and serve a very special niche
Having to change plans, again
In the heart of Brussels, European associations find a nurturing home. Not just a building but a community hub. Jan Lichota, the man behind this vision, has created a space buzzing with collaboration and innovation.
The Birth of an Idea
Jan's journey to The Association Place started back in 2016. Originally, it was more of a concept than a physical venue. The dream was simple: create a community space for international associations. By November 2023, that dream became a reality with the official inauguration.
Why Brussels?
Brussels isn't just any city; it's a strategic hub. For years, it has been home to international associations. The city, with its rich history of nonprofits and associations, offered the perfect backdrop for Jan's vision. Having a centralized space in such a vibrant city was pivotal.
From Beer Lawyer to Community Architect
Jan's background might surprise you. He was once a beer lawyer. But his passion for fostering communities led him to The Association Place. His legal expertise proved handy, guiding him through the complexities of establishing this community hub.
A Global Perspective
Traveling has enriched Jan's vision. Visits to coworking spaces in cities like New York and Dubai offered insights. He brought back diverse ideas that he adapted to cater to the needs of The Association Place. This global influence makes the space unique.
Dynamic Offerings
The Association Place buzzes with activities. A key highlight is the Association Connect events. These monthly masterclasses tackle varied topics. From EU issues to creative theater, there's something for everyone. The space also offers hybrid sessions for international access—a true reflection of its global aspirations.
Building a Community
Jan's mission goes beyond creating a venue. It's about building a resilient, adaptable community. The team, small but dedicated, plays a crucial role. They provide daily support to association members, helping them navigate the city and set up meetings.
The Evolution of Space
Jan acknowledges the evolving nature of coworking spaces. He embraces change and innovation. The focus remains on fostering collaboration, not just within the building, but across Brussels. It's about capitalizing on every opportunity to engage and inspire.
Looking Forward
The future for The Association Place looks promising. In 2025, the goal is to further expand collaborative efforts. There's an emphasis on maintaining a vibrant, interactive environment. Leveraging emerging technologies is a part of this strategy.
Jan's dedication to The Association Place is unwavering. The space acts as a beacon for international associations in Brussels. As the community grows, so does its potential. Whether you're a member or a visitor, The Association Place welcomes you with open arms. Through Jan's leadership, it continues to stand as a testament to the power of thoughtful community building.
Speakers
Jan Lichota
Jan has been working in tourism, media, associations, education, and beer. From 2024, he’s managing a new coworking space for associations in Brussels.
The Association Place gathers the international and European associations community in Brussels. It aims to convene, connect, collaborate, and build a thriving community of association professionals.
Check his space, The Association Place:
https://www.visit.brussels/en/professionals/associations/the-association-place
Fanny Marcoux
I’m your host and passionate about coworking, remote working, nomading, freelancing, and marketing. Many -ing in there.
During the day, I help ecommerce managers migrate to Google Analytics 4 and optimize their webshop for conversions.
I also post every day on LinkedIn, where you can follow me:
https://www.linkedin.com/in/fannymarcoux/
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